Sealeaf (Work in Progress)

A modular hydroponic floating agricultural system for urban coastal environments.

Stakeholders
Sealeaf
Royal College of Art

SEALEAF is a modular hydroponic floating agricultural system for urban coastal environments that challenges the systems of land use and a culture of global food importation by returning food production to the centre of its consumption. By 2015, a project 340 million people will reside in the worlds 21 megacities, of which 18 are coastal. Feeding these cities against a backdrop of explosive population growth, urbanization, rising sea levels, desertification and a demand for abundance will become a challenge beyond that of our existing infrastructure. However we at SEALEAF believe that while our working urban space decreases and prices can only increase there is still ‘land’ available to us. This land surrounds our cities, is largely under utilized, is cheap and is actually increasing.

This land is water.

Fast Company Interview

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Nike

UX and visual work for the Nike "Game on World" campaign and Nike+ product line

Client
Nike

Agency
AKQA

UX design for the Game on World mobile app to be used together with the Nike Fuelband. Visual work for publication on official Nike social network streams.

Ghost

A personal training instrument for the visually impaired paraathlete

Stakeholder
Rio Tinto
London 2012 Olympics

A 3 week group project in collaboration with the London Paralympic Games 2012, Rio Tinto and world class athlete stakeholders such as Jimmy Godard and Iain Dawson. Download and train on their 'Ghost'.

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Sex, Sensation, Violence and Death

A thesis discussing the future of brand China in the shadow of brand West

Client
Self Initiated

If nations are now brands and brands within those nations create 'Soft Power' when China possessing the world's second highest GDP and a rising military 'Hard Power' inevitably produces it's first top 100 brand, just what are the global consequences?

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Philips

Innovation consultancy and narrative concept generation for Philips on the "3rd age of lighting"

Client
Philips

3 weeks of concept generation with Philips through new narratives and technologies around the "3rd age of lighting" ushered in via the next generation of LED.

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Datacubes

An experiment into alternate channels of information delivery and retrieval.

Client
Self Initiated

Ever since Johannes Gutenberg invented the mechanical printing press mankind has lived with an abundance of information. Entering the information age we have all come to experience to some degree what Alvin Toffler popularly introduced as "Information Overload". Or as Clay Shirky would say "It's Not Information Overload. It's Filter Failure". Either way the information available to us today is vast and the tools we use to analyse it inadequate. Technologies such as search engines, widgets and RSS offer us a taste of how an incomprehensible mass of information can be efficiently accessed and tailored to our requirements but still fall short of the optimum or preferred experience. My project, Datacubes, is not intended as a solution to this problem but instead an experiment as to how information could one day be condensed and offered through new methods and technologies.

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Dongdaemun

Crafting a unique identity and suite of experiences for the Dongdaemun fashion district of Seoul.

Stakeholder
Samsung
Seoul Government

An international joint project with Korea's KAIST University on location in Seoul. Collaborating with the Seoul government, Samsung, LG, Seoul Design Foundation, and the British Council.

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Shockcube

Touch based entertainment environment featuring haptic pain feedback.

Client
Shockcube

Utilising a large multi-touch surface, multiple electrodes and an entertaining array of mini-games our team created an engaging game environment featuring haptic pain feedback. The idea is for each player to be outfitted with multiple electrodes throughout the body and as this player successfully navigates through various challenges their opponents are physically shocked. The experience of beating your opponent physically rather than virtually certainly makes for interesting gameplay.

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Hitachi

Consultancy and idea incubation for Hitachi's global water strategy.

Client
Hitachi

2 week consultancy and idea development project for Hitachi tackling various wide ranging global water issues and business opportunities. These diverse brief's included Delhi 2025, Water in the favelas of Rio and the consequences of an ageing Japanese population.

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Ford

Innovation consultancy and idea generation for Ford Motors

Client
Ford

Helping Ford gain a competitive market advantage on Vehicle X. Project still currently under NDA, check back for more details in the near future

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Guerrilla London

A re-imagining of the 'Airport Arrival Hall Game' inspired by the London 2012 Olympics

Client
Royal College of Art

Gifted a unique London location (Heathrow Airport) then asked to critically analyse what constitutes a game and install our own inspired by the 2012 Olympic Games. Research identified a game known to many, but realised by few, the "Airport Arrival Hall Game". Discovering 2 players, the "Waiter" and the "Arriver", we opted to introduce a 3rd player, one looking for whatever they can get.

Shot over 3 days while dodging security the project resulted in a short film.

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Superform

Create a chair that...

Client
Royal College of Art

Tasked with a seemingly simple brief "Create a chair that..." I produced a prototype chair that will return to the block of material it came from for both portability and storage.

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