Through intelligent design and ubiquitous technologies are we now potentially witnessing an elimination of the interface and the progression to becoming our own 'Prosthetic God'? Does the Cartesian dualist philosophy of a separate immaterial mind and bodily interface echo into the machine with its unquantifiable intelligence and physical interface? If this relationship does exist would it be logical to conclude that the rising bodily transcendence of western society will echo into our technology?

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If nations are now brands and brands within those nations create 'Soft Power' when China possessing the world's second highest GDP and a rising military 'Hard Power' inevitably produces it's first top 100 brand, just what are the global consequences?

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Due to the complexity and exploratory nature of the ShockCube project, it was decided that full documentation of the teams progress was necessary. This manifested itself in blog format, and followed the BlinkAdapt brand ethos of high visual presentation.

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