10+ years of experience building world class Digital Products, Services and Campaigns across cultures and their ecosystems in London and Shanghai. Lucky enough to have earned it with agencies such as AKQA and Ogilvy, then apply it to establish the APAC offices for Stink Digital and Nike Digital Design.

Simply put, those years were spent taking corporate strategy and barely formed ideas from conception to completion within well defined constraints of time and money. All while striving to make those products effortless and enjoyable to use, whether required or not.

Currently obsessed with bringing the best of Nike to the Chinese consumer, and the best of China’s world-leading digital experiences back to Nike globally.