The Work
Nike Run Club Greater China
Ground up Redesign of Nike’s iconic running experience for the Chinese Athlete*
FY26 / 24 / 23 Collected Works
Short highlight reels capturing the year’s work in 3mins or less
Nike App on WeChat
Brining the best of Nike to a Billion Athletes*
Nike Membership 2.0
Full Redesign of the Nike Membership Experience for Greater China
Chinese New Year Avatar Membership Rewards
Annual creation of Nike’s core digital reward, the CNY Zodiac Avatar
Nike Athletar
Nike’s First Customizable Avatar Platform.
Converse
Creating the first Global Converse App
Nike on Douyin (TikTok)
Launching Nike’s Social Commerce with 5 core store concepts on Douyin.
Activision - Call of Duty Commercial
Launching Call of Duty Online in China with Chris Evans
Nike Training Club Greater China
Bringing the Training Club Experience to China’s Hyper Competitive Fitness Market
Nike Live
Nike’s First Interactive & Commercial Live-Streaming Platform
Nike Membership 2.0
Nike’s first points-based tiered Membership Product globally.
Holiday Inn
Relaunching one of China’s oldest international brands (3 short films/TVC)
Tommy Hilfiger
Scripting + Directing Tommy Hilfiger & Liu Wen for a 3 hour Livestream S/S launch
