Nike Live

Nike’s first 365 Interactive Live Streaming Platform.

Thanks to the fast pace of China’s e-commerce environment Livestreaming has evolved into an industry unto itself with mechanics and expectations unique to this market alone.

Design partnered with Marketing, Business and Operational functions to create a new livestreaming product specifically for the China market that would live within the Nike App and WeChat Mini-Program. Designed to put content front-and-center without sacrificing visibility of 11 different social and gamification functions, the platform will be upgraded for years to come.

Roles: Idea, Pitch, Strategic Leadership, Creative Direction
Production: Nike Digital Design Greater China