Nike App on WeChat

WeChat, the social & messaging app that serves over 1.2 Billion users, launched it’s ‘Mini-Program' platform in 2017, allowing brands to create on-demand ‘instant’ applications that could be launched within the WeChat App itself (effectively turning it into an OS).

We at Nike China (who had yet to bring the traditional Nike App to market) seized this opportunity to create from scratch a full Commerce, Services & Membership experience designed completely around the Chinese consumer.

Launching in September 2018, the Nike MP is now on version 3.2 removing friction and creating distinction for millions of Athletes* daily.

Roles: Design Leadership, Creative Direction, Production
Production: Nike Digital Design Greater China

Results

XXM Athletes* served
$XXXM in Revenue
+60% Enagagment uplift from the standard US Design.

Year 1
Condense the best of Nike App, Nike.com and Nike TMALL into 1 WeChat focused experience through it’s Mini-Program (Instant App) platform, delivering our best features to over a billion Athletes*.

Year 2+
Leverage the power of embedding a commerce experience inside a social platform through continous development of new WeChat only functionality.