Nike Run Club

Greater China

Opportunity

The Global NRC App had been pulled from China for 3+ years due to new data regulations. Nike’s new China Running offense wants it back as a cornerstone of it’s strategy.

Problem

It was 3 years behind China’s fast moving Activity App landscape and hadn’t had a visual refresh in 7 years.

Strategy

Digital Design pitched Biz/Mar/Brand teams a China-first visual direction based on a new early Running VC from Global Brand for big 1.0 MVP market impact, along with a series of local UX features to win 1.1 and the long term.

Roles: Idea, Pitch, Strategic Leadership, Creative Direction
Production: In-house