Membership 2.0

Greater China

A fully redesigned Membership experience for the Greater China Athlete*

After adopting the light and minimalist Global Creative direction for our Membership 1.0 launch, the positioning had started to feel stale and “US first”. Our team pitched local Business, Brand & Marketing leaders to re-imagine the experience as a dark, sleek and dense that felt China first.

Roles: Idea, Pitch, Strategic Leadership, Creative Direction
Production: In-house

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